New legislation introduced in February 2017 required organisations with more than 250 employees to submit information on their wage disparity. Once organisations had submitted this data, the only way for interested parties to obtain it was to access the government website, download the data in a .csv file and produce their own analysis. This was hardly an easy option, and seeing the data misrepresented, the team at Staffmetrix decided that there had to be a more engaging way.
The Paygaps.com team approached Bad Dinosaur to develop an MVP for a public tool which would represent wage gap data in way that was easier to analyse. They has already developed a diversity analytics platform to provide organisations with better insight into their internal diversity and wage disparities. Seeking to extend their proposition, they approached Bad Dinosaur with a prototype for Paygaps.com.